1. The convergence of pre-shopping and shopping
2. Convergence of Online and Offline throughout the entire travel process
3. The convergence of mobile and desktop
4. The convergence of commercial and redemption booking flows
5. The convergence of personalization and content management
Which of these five trends will come together first is hard to say, but as technology never stands still, it is unlikely their relationship to each other will remain unchanged. At a minimum, every online travel supplier and retailer should decide where they stand on this these key trends. Then it is just a matter of which ones to embrace and how.
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